SDL Acquires eCommerce software company Fredhopper

Acquisition offers strategic entry into the retail and eCommerce markets

SDL has acquired Fredhopper, a recognized leader in targeting and marketing software for eCommerce. This acquisition adds another essential building block to SDL’s strategy and commitment in delivering best of breed solutions for enterprises with complex, multi-lingual sales and marketing and customer support requirements.

If you want to learn more about the acquisition, read the full press release and FAQ's ( 187.5 KB). If you want to ready more about the product, download the " Ecommerce Search Product Comparison ( 433.9 KB)" by Susan E. Ardrich of the Patricia Seybold Group.

Meeting Customer Requirements

The acquisition of Fredhopper builds on the momentum created by SDL’s earlier acquisition of Tridion in 2007. Since that acquisition, SDL has seen a growing demand for solutions that manage and optimize high value customer engagements to drive online revenue, deliver excellent brand experience and improve customer satisfaction across multiple channels. More than 600 global companies have already adopted SDL enterprise Web Content Management solutions, including companies such as HP, AIG, Canon, Yamaha, Toyota, Metlife, BBVA, Universal Studios, and Reebok.

The Fredhopper acquisition brings innovative and proven targeting technology to the SDL product portfolio. The capabilities offered by Fredhopper will extend the reach of the SDL’s overall proposition in the areas of onsite search, onsite targeting, predictive targeting, and targeted advertising. The combination of the Fredhopper technology with SDL Tridion already has resulted in SmartTarget, a new and unique solution to manage and optimize high value customer engagements. SDL will launch SmartTarget in the second quarter of this year.

The New Business Unit

With the Fredhopper acquisition, SDL is creating an independent business unit that will be branded SDL eCommerce Technologies. The division will be led by Fredhopper’s current management team, and be focused on providing targeting and marketing software for online retailers.

The acquisition will also enable Fredhopper to launch its online targeting technology into new verticals – namely financial services, insurance, and manufacturing, through SDL’s existing Web Content Management solutions. The combination of SDL Tridion and Fredhopper will make SDL the definitive leader in the next generation Online Marketing suites.

An Extended Product Line

With the acquisition of Fredhopper, SDL significantly expands its product offering and technical capabilities with Onsite Search, Onsite Targeting, Predictive Targeting and Targeted Advertising.

Want to know more

If you want to ready more about the product, download the " Ecommerce Search Product Comparison ( 433.9 KB)" by Susan E. Ardrich of the Patricia Seybold Group.

Read the press release and read the Frequently Asked Questions (FAQ) ( 187.5 KB) for the SDL aquistition of Freddhopper. 

About Fredhopper

Fredhopper is the ultimate marketing machine for eCommerce. Fredhopper’s technologies make it easy for online marketers to systematically improve targeting the right content to the right person at the right time; increasing revenue, profitability and customer lifetime value.

Fredhopper offers software products for Onsite Search, Onsite Targeting, Predictive Targeting and Targeted Advertising. Customers include over 100 of the world’s largest and most demanding international online retailers including Albert Heijn, Bijenkorf, B&Q, Clarks, Otto, Thomas Cook, Toys R Us and Waitrose. Analysts rate Fredhopper as No.1 in its sector.

Fredhopper is headquartered in Amsterdam and has offices in London, Munich, Paris and Sofia.